Uruguay is a small country. And size is precisely its major advantage, as one is able to grasp the country’s ecosystem and easily develop a fully working Pilot. If you have ever tried to make money in a country with only 3.5 million people, you will understand that a small market forces you to be extremely creative, to produce more with less, to be very dynamic. You have no other choice but to be the best.. and, in the process, you become a sharp investor. It is a great school. In order to think BIG, first we think small…
A Focused way of doing business
We pride ourselves to be able to choose better. We will not play the game of betting on ten to lose on four, break even on three, win something on two and have great success on one. In the Emerging World, we challenge that theory. Furthermore, we won´t work with entrepreneurs who don’t feel comfortable with the deal they close with us .We’re not looking into maximizing deals; we’re interested in maximizing relationships.
Our market has no frontiers
The best ideas may come from anywhere. We have a strong position in the local market - and a very good regional pipeline - but today’s business is global and the world is our target. With a small local market, Globalization has always been our priority, and today it is one of our key areas of expertise.
"The world is flat"
But of course, we can’t do all of this on our own, and we shouldn´t. Talent can be found all over the world today. That is why we have strategic partners in other countries. We look to partnership with entrepreneurs from several countries to complement our own talents, establish the most of competitive advantages, import and export creativity, and above all consolidate operations.
Strategy & Portfolio
For the selection of the projects in which we are going to invest we are looking for a STRONG MANAGEMENT TEAM. This is the best way to ensure versatility to be able to adapt to an uncertain business environment where unexpected competition or other challenges arise, but in order to be successful we need the right people. We have an eye on the region, but with a global focus. We have very different ranges of investment, depending on the Project, the state of the company, and the co-investors.
Our partners in different projects are
In some projects – usually those from local origin - we “dive in”, taking a pro-active role from the beginning under different models: providing strategic vision, contacts, seed capital, processes and operational support… We really roll up our sleeves and give our best along with the entrepreneur. We enjoy doing it. Usually for our projects we evaluate the following items:
1. The entrepreneur
We are looking for a team; that is the key. Better yet if it comes with the relevant expertise. And if it doesn’t, we will provide it, making experts available or serving as coaches ourselves and being part of the team. However the entrepreneur must have a Vision, Dreams and Passion, lots of Passion.
2. The idea and the Market
For us, innovation is key – whether it is designing a new product or service, or adapting one that has been successful in one part of the world, to the rest of the globe. This is a condition sine qua non to bet on a company. Markets must be attractive and large enough to justify the introduction effort. We may use Uruguay to pilot it as we fully understand it. Ideally we are looking for ideas and products that we like for ourselves; we want the entrepreneur to focus 100% on the customer.
3. The Business Model
We have projects with business models that are absolutely different, and in some cases very innovative. But the scalability of the model is the common and essential factor, the key to the rapid growth and internationalization. Selling them is an option, but we are also passionate about the idea of making them grow and “enjoying” them with the entrepreneur. At Tokai Ventures, we favor using the Inductive Method as a strong favored tool. WE first identify the need, make the analysis and only after that we put together a Team which will lead execution. We invest in companies not just to sell them. Selling them is an option, but we are also passionate about the idea of making them grow and “enjoying” success together with the entrepreneur.
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